Privacy Policy

Last updated: October 3, 2026

At Serenade Bikes (accessible via serenadecustom.com), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our custom carbon wheelset configurator, or purchase our products and services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

We collect information that identifies, relates to, describes, references, or can be linked, directly or indirectly, with a particular consumer or device (“personal data”).

• Personal Identification Information: When you place an order, register an account, or contact us, we collect your name, email address, shipping address, billing address, and phone number.

• Customization & Order Data: Specifications related to your custom carbon wheelsets (such as rim depth, spoke counts, hub preferences, and bicycle setup details) provided during the ordering or inquiry process.

• Payment Information: Payment card details and transaction history processed securely through our third-party payment gateways (e.g., PayPal, Stripe). We do not store full credit card details on our servers.

• Technical & Usage Data: IP address, browser type, device information, operating system, pages visited, and time spent on our site, collected automatically through cookies and analytics tools.

2. How We Use Your Information

We use the information we collect for various business purposes, including:

• Order Fulfillment & Manufacturing: To process your purchases, build your custom carbon rims and wheelsets, manage shipping logistics, and provide customer support.

• Website Optimization: To improve the functionality, speed, and user experience of our WordPress/WooCommerce platform and custom configurator.

• Communication: To send you order confirmations, shipping updates, technical responses, and (with your consent) promotional newsletters or product updates.

• Legal & Security: To protect against fraud, unauthorized transactions, claims, and to comply with legal obligations and industry standards.

3. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content.

• Essential Cookies: Required for the operation of the WooCommerce shopping cart and checkout processes.

• Analytics & Performance Cookies: Used to understand how visitors interact with serenadecustom.com (via tools like Google Analytics) so we can improve our pages and technical content. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you disable cookies, some portions of our site (such as product selection and checkout) may not function properly.

4. Disclosure of Your Information

We do not sell, trade, or rent your personal identification information to third parties. We may share your data only in the following limited circumstances:

• Service Providers: Trusted third-party vendors who assist us in operating our website, processing payments, or fulfilling global shipments (e.g., courier services and logistics partners). These parties are obligated to keep your information confidential.

• Legal Requirements: When required by law, subpoena, or governmental request to protect our rights, your safety, or the safety of others.

5. Data Security

We implement appropriate technical and organizational security measures designed to protect your personal data from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Data Protection Rights

Depending on your geographic location (such as the EU under GDPR or California under CCPA), you may have the following rights regarding your personal data:

• The Right to Access: Request copies of your personal data.

• The Right to Rectification: Request correction of any inaccurate or incomplete information.

• The Right to Erasure: Request the deletion of your personal data under certain conditions.

• The Right to Object/Restrict: Object to or restrict the processing of your data.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date. You are advised to review this Privacy Policy periodically for any changes.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

• Email: support@serenadebikes.com

• Website: https://serenadecustom.com/contact-us/